The Good Life Brand Identity
Brand Identity
A strong brand identity is memorable and connects with its intended audience in a relevant and meaningful way. Not only does it demonstrate the aesthetics of a brand, it expresses its personality, values and purpose.
We root our brand identities in strategy, immersing ourselves in each business, audience profile and competitor to build a unique positioning and personality that elevates above the market. We craft consistent narratives that are woven throughout every touchpoint—informing how a brand looks, to how it sounds and behaves.
The brand aesthetic comprises of a compelling visual language made up of a logo suite, colour palette, typography and graphic elements, that are developed into cohesive design systems that encapsulate the brand’s personality and narrative.
Brand Strategy
Brand Identity
• Brand Values + Purpose
• Landscape Analysis
• Target Audience
• Brand Positioning
• Brand Personality
• Creative Direction
• Typeface Pairings
• Artwork + Illustration
• Icon Design
• Brand Guidelines
• Naming
• Logo Identity
• Visual Language
• Colour Palette
The Grenville Brand Guidelines
TAYT Brand Identity
“We couldn't be happier with our new branding. Charly just gets it. She understood exactly where we are trying to get to with our new business and articulated it so well in our brand values. Everything from the overall look and feel, to the tone of voice was spot on. She was a joy to work with and we now have a brand we can really be proud of and that truly reflects the aspiration of the business.”
Liisa
Founder, Sävy
