Art Direction
Although a brand requires a strong identity, it also relies on the strength of content produced to maintain the intended aesthetic and positioning—ensuring marketing campaigns and brand visuals are engaging and impactful.
From photoshoots to directional mood boards and briefing creative teams, we are highly experienced in guiding and directing the artistic vision of a brand. We determine the objective and strategic approach of the content and develop a creative direction that is realised through curated mood boards, creative briefs, styling and photoshoots—collaborating with our network of experts across a number of creative disciplines.
• Creative Briefs
• Directional Mood boards
• Photography Direction
• Photography Styling
Kindred Photoshoot - Art Direction & Styling
TAYT - Directional Mood Boards
“I am so thankful that a good friend introduced me to Charly to create the branding for The Good Life. Her input, support and advice has been invaluable. I know that she is passionate about my business and the message I want to deliver to my customers. She has a genuine skill and her branding and digital design has been instrumental in pushing my brand forward.”
Shelley Brown
Founder, The Good Life
